Content and making it okay for Panda
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by: Guest
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Panda - there's been an awful lot of talk around the water cooler about Google's Panda and how it will affect website content. The SEO and Web Design communities have both been turn upside down by this black and white bear, but of course there is allot of confusion amoung the community. Let's take a quick tour of Panda that will have you better understanding just what it's all about and we won't take but a couple of minutes of your time.
Panda began as a human quality rater who looked at hundreds of different sites. Computers were then taught to carry out those same tasks and to copy the human raters. Google handled this updated back years to prefect the predictions of human scores, and then it was released and now you have panda killing site left,right and centre. The point here unlike previously algorithms that were built from a machine perspective this one is built from a human perspective.
Panda isn't a page penality. It penalizes an entire site. So if a certain percentage of your site's pages fall below Panda's algorithm your whole website will suffer. Let's look at what we have to understand and work with.
1. Duplicate Content Panda wants you to have orginal content above the fold at all times. While we don't know what Panda considers adequate, original content SEOmoz uses a 95% threshold to judge on duplicate content, which means that if 95% of a page matches another it will be flagged.
2. Where's the Content If pages exist just that they can link to another page and they offer little or no content of value you can bet Panda is going to be penalizing you.
3. Overlapping Articles Each page on your website should address a topic not a variation of a keyword from another page. So rather than just changing the order of the words in your keyword phrase why not try to create new pages with new topics.
4. High Ad Ratio Putting a high number of ads on a page is pretty common. Everybody knows that ads don't really provide your visitor with the best experience of content and it's because of this thinking that the spam team and panda is against them, so don't have to many ads on your website.
5. Affiliate Links & Auto Generating Content If your pages were built with little human intervention and mostly by machines you can count on Panda devaluing your site. This is very common with affiliate sites that are almost completely machine generated pages.
If you want to stay in Panda's good books and you don't want to find yourself punished by Panda then implement these things we've discussed and you'll stay on Panda's good side. Have your website content so engaging that after a visitor arrives on your site, they are so engaged they stay on the page almost forgetting the rest of the internet exists. Panda will notice that people are sticking around and will reward you, just as Panda would punish you if people were hitting the back button.
While there's a lot of fear around Panda once you understand just what its motive is you can lose the fear.
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