SEO Done The Right Way
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by: BrianTubbs
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Word Count: 441
* Be careful to not be too fast to alter domain names. Google has had a time delay for any new domain - it can take as long as 6 months in order for your keyword terms to start appearing in the searches.
* Create your web pages for your audience, not the search engines. You need to consider what impression your website leaves with your potential clients - you'll design a better website which the search engine bots will list.
* Do KEYWORD RESEARCH extensively. Everything else that need to be done will revolve around the keywords you pick, so it's important you decide upon the best ones. WordTracker.com and KeywordDiscovery.com are two keyword phrase tools that tell you what keywords individuals are probing for and suggest keywords you can take advantage of.
* Create and classify your web page architecture and navigation based on your keywords. Your front page ought to be optimized for the typical phrases Your deeper site pages had better be designed for the certain keyword phrases. If available, use keyword phrases as your navigation phrases.
* Build your URL's to be crawler friendly. Search engines send out bots to gather information about your URL so they better understand how to rank your web page in the search engine results.
Create your links by utilizing HTML, not JavaScript Crawlers don't know how to read JavaScript and it won't be able to index your selective information.
Do not utilize Flash when creating your web pages - there's absolutely nothing for the spiders to collect. If the search engine bots can't access your website, they can not categorize your URL.
Double check to make sure your copy is HTML, and not a graphic of a text document. Your website may look like HTML. However if you have got a picture of text, all the bots will see is a blank URL.
* Use anchor text on your internal text links. With the text links on your web page, use the keyword term that best describes the page URL you're choosing to go to.
You should not be attached to any one keyword or keyword phrase. Design your web pages for all the relevant keywords. If you can get good ranking for a a couple of them, they are going to add up to a lot more than just one keyword phrase that you truly think is the big money phrase.
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